NorthPoint Solutions

The Need

The MTV Blogs existed on multiple externally hosted platforms that were repeatedly not performing well during peak traffic events. Unifying the blogs under a single internally hosted platform would give them more control over their sites as well as allowing for new sites to be deployed with minimal effort.

The Solution

WordPress was chosen as the platform, however the existing version would not sustain the anticipated traffic. With no modifications to the Core WordPress code optimizations were made to both server settings as well as the caching architecture. In order to manage all the blogs an additional management plugin was developed to ensure the blogs could easily share configuration settings.

The Result

These changes allowed for the quick adoption of numerous WordPress version upgrades as well as 18 highly visible blogs to be created and migrated within 4 months. The success of the new platform was tested and revised as each new live event drove more traffic. At peak load one of the blogs recieved over 100,000 comments within a single day.