What We Do

Our expertise is built around content management and technological implementation. Our approach is strategy and content-driven. At NorthPoint, solutions are designed with the client in mind. Using the following solutions, we help organizations capture opportunities, increase revenue, improve efficiency and time-to-market, reduce costs, and maximize productivity:

  • Content Strategy & Information Architecture
    • Content strategy is the foundation and the driving force behind all online initiatives that we implement for clients – especially in creating website content development and structure. Websites have architectures that cause consumers to react positively or not. Not all websites can provide logical structures in order to help consumers find answers, navigate easily, download information, and complete tasks. In addition, they are not usually designed with a specific strategy in mind. After putting together a plan for an organization’s Content Strategy, Information Architecture can be the single most important element driving a website’s success. NorthPoint can provide organizations with website structural designs in order to facilitate task completion and intuitive access to content. From defining and conceptualizing the strategy to creating the actual structural design and implementation - we can help.

  • Re-Platform A CMS
    • A Content Management System (CMS) is the primary tool to help organizations interact with their customers, employees, and partners. Once we recognize and codify client goals as pertaining to their CMS and overall organizational vision, we then define the CMS requirements and outline the strategy for them. Content Migration can often be the toughest part of implementing a new CMS. But, we are able to recommend specific tools and technologies to achieve a well-planned content migration. Our technology-agnostic approach and real-world experience with different platforms ensures that our clients get the right solutions to meet their specific needs. We have large-scale implementation experience across Open Source tools like Drupal, eZ publish, OpenCMS, and Alfresco, and licensed products like Sitecore, Percussion, Interwoven, Ektron, and SharePoint; the list continues to grow.

  • Web Technology Services
    • We are experts across three major technology platforms: PHP/LAMP, J2EE, and Microsoft .NET. We embrace Open Source tools, but recognize that they may not be a perfect "fit" for every organization. Our clients love our technology-agnostic approach, as we are able to work with a variety of tools and systems. We have been awarded and are proud of our Microsoft Solution Provider certification. We have extensive experience from JQuery and Silverlight to Akamai Caching and Video Integration; we offer the technology service to make it all work.

  • Search, SEO, & Social Media
    • Powerful and sophisticated Search capabilities help users make the most of huge volumes of information. In today’s web-oriented world, if an organization does not rank well on search engine results, then it can potentially lose a lot of traffic. Because SEO involves many aspects of site design and content, it requires dedicated research and technical expertise. We look at many factors when it comes to SEO – from website copy to file naming to site navigation. We can make all of these elements work together to increase any organization’s search ranking and website visibility. In addition, we have developed a range of solutions for third-party data integration, single sign-on security, and to assist with an organization's overall Social Media vision. Whether your social media strategy is to engage your clients, showcase your organization's unique strengths, or achieve measurable business outcomes, we can help you get there.

  • Mobile Expertise
    • With the rapid introduction of iPhones, Blackberrys, Androids, iPads, and other digital devices to the marketplace, the ability to provide information via different digital media is an essential part of doing business and remaining competitive. This has changed how organizations communicate with consumers and vice versa. Leveraging mobile-friendly media means much more than simply allowing consumers access to data from one of the above-mentioned devices. Effective solutions stretch across the enterprise delivering crucial information to distinct audiences across different technology platforms that power today's digital devices. Sound daunting? NorthPoint can help. We can help you provide a seamless user experience and a compelling mobile presence, no matter the type of device you use to communicate with consumers.