Local Internet Marketing

Local Internet Marketing

Before I get into article marketing tips, let’s go over the basics first.

What is article marketing?

Article marketing is the process of writing articles related to your industry and submitting them to article directories on the web. But why in the world would you want to spend time writing articles and give them away for free when you have so many other things to do in your small business?

Well, one reason to implement article marketing is that it positions you as an expert in your field. Article marketing is not something you do once. It is an ongoing effort. So over time, you will build up a decent amount of items on the net. You are building up your business’s reputation through quality articles related to your industry.

Article writing also helps local businesses with link building. If you have explored the rest of this site I mention two main things to remember when applying local internet marketing strategies to your small business:

  1. Have good quality content on your website
  2. Build backlinks to your site

Even if you aren’t a good writer, coming up with good content is the easiest of the above. After all, you are the expert, and you can always get assistance with writing quality material. Unfortunately, building links is a tedious process. The good news is that you will get links naturally if the content on your site is useful and informative.

But one way to enhance your link building is through article marketing. So even though you have other things to accomplish with your time, writing and submitting articles can build up your link popularity. Link popularity will, in turn, increase your search engines rankings.

Now that you have a basis of the reason behind article writing, below are some article marketing tips to get started.

Local Internet Marketing

Article Marketing Tips

The first step to this process is, of course, writing an article. Pick a topic related to your business or industry and make it informative. If you are a landscaper, write an article offering tips on how to maintain a lawn or how to plant a garden. Remember, you are the expert – so showcase your knowledge. But you obviously shouldn’t give everything you know away. Your ultimate goal is for the reader to want more information or to contact you.

This is NOT a sales letter. Be creative and use your current client base for ideas. What are some of the questions that you have been asked by potential or current customers? As ideas come to you, write them down for future articles, so you don’t forget them.

I would suggest writing between 400 and 600 words as this is the minimum requirement for most article directories. And remember – quality is better than quantity. You are better off writing a 400-word article that is well written, than a 700-word article that is just so-so.

How does Article Marketing Increase Link Popularity?

When an article is submitted to an article directory such as ezinearticles.com or goarticles.com, it becomes a part of their database. In your article, you can place a link back to your site as part of what is called the resource box. This link acts as a ‘vote’ for your website and increases your link popularity.

But it doesn’t stop there.

Many people who run blogs use a syndication feed of an article directory to help fill content on their site. They can choose the category or niche that they would like to stream from their website. If you write good quality articles related to your industry, your story might get chosen to be placed on their site.

So guess what? Each site that has your story on it also includes the backlink to your website. So from one article, you can gain multiple backlinks.

Anchor Text

The backlink that is created from your story to your site should not simply be listed as http://www.yoursite.com. It should utilize proper anchor text. Anchor text is a keyword phrase that links to your site.

HTML for Anchor Text Link:

<a href=http://www.yoursite.com/yourpage.html>Anchor Text Here</a>

A keyword phrase that I want this website found under is “article marketing tips.” By linking the anchor text ‘article marketing tips’ to this page on my website (http://www.local-internet-marketing-guide.com/article-marketing-tips.html), I am telling Google what the web page is about.

If you write an article discussing tree removal, have your anchor text link to the page on your site that discusses tree removal. It does NOT have to link to the homepage. In fact, it should link to the page where the reader can find out more information about your topic.

Article Marketing can be very effective in not only showcasing your expertise on the web but also in building backlinks to your site. Building backlinks are one of the most important aspects of local internet marketing.

So now that you have some article marketing tips under your belt, what are you waiting for? Get writing!

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